Multi-channel Campaign Management with Integrated Outcome Monitoring

Push&Track is a campaign management system that can make use of all time- and event-driven communications while supplying the most important data for marketing control.  Marketing experts can design and implement targeted campaigns themselves.  This software is suitable for all industries and has been deployed by businesses such as Cortal Consors.

Performance attributes:

• Rules for campaign planning and selecting customers and communications channels according to customer attributes from existing databases and tracking outcomes are graphically modeled.
• Programming or database knowledge is not required.
• In multi-stage campaigns, the use of communications channels can be automated and time- or event-driven.
• Customized Content Management and extensive functions for creating individualized emails with the related promotion website that have the company’s look and feel put an individualized sales approach in the foreground.
• Interactive simulation options increase the probability of customer response.
• Extensive reports and statistics are available to monitor campaign outcomes up to the solicitation level.
• Email and Web channels supply information on customer interests, meaning that customer profiles can be refined continuously.
• Processes are optimized using rule-based Bounce Management.
• Other unique functions facilitate focusing on the best customers, for instance. Outcome tracking is integrated easily into the selection.