Managing potential or business development customers is an important aspect of today’s CRM systems. 

The Innovations CRM offers the same functionalities as those applied to managing existing customers. 

When sales efforts succeed, the potential business relationship becomes a customer relationship, and all available customer and contact information is retained.  The innovations CRM supports the entire customer lifecycle, enabling the acquisition of new customers to be completely integrated within the entire customer relationship management process.  Sales reports support systematic prospect qualification.